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[Sharda Bharadva]
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Sharda
Bharadva
SNAPSHOT
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Ü Sales & marketing strategist leveraging entrepreneurial vision, branding
and communications to deliver results for rapid growth. Persistent in building
new trade-partnerships while strengthening existing relationships. Mentoring
and coaching; combining business acumen with innate leadership ability for
acquisition and superior utilization of resources
Ü Business Competencies
·
Marketing strategy
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·
Channel management
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·
Product planning
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·
Trade and consumer promotions
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Team leadership and mentoring
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· Logistics
rationalization
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PROFESSIONAL
EXPERIENCE
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Organization:
Videocon Industries Ltd. (Apr’12
till date) Months:
14
° Regional Manager – East Region
(Jan’13 onwards)
Promoted as Regional Manager – East to
manage new initiatives in sales & marketing operations for consumer
durables including TVs, Refrigerators, Washing-machines and ACs with annual
turn-over Rs. 150 Crs.
Brands
handled: Videocon (Jan-Mar‘13) and Sansui
& Kelvinator (Apr’13 onwards)
Region
handled: 5 branches across West Bengal +
Odisha + North-East states
Reporting
to: President and COO of East Region
·
Product
planning and material forecasting
-
Making 3 months
RSP (rolling sales plan) branch-wise and product-wise
-
SKU
rationalization and new models indenting for LCD/LED and REF as per market
requirement
·
Pricing
and schemes
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Put in better branch-wise
product-wise pricing control and managed schemes effectively
-
Prepare pricing sheets
for new models introduced in the East
·
Channel
expansion
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Network expansion
for Videocon in Feb-Mar’13 by appointing 14 new direct retail outlets
-
Revived 6
distributors; created 2 new distributors and 38 new direct dealers for
Sansui-Kelvinator
·
Marketing
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Developed the
marketing plan and brand positioning initiatives in East
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Utilized print
media effectively to create pull in the market for LCD and REF products
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Launched radio
campaigns and properties to build strong brand recall for Sansui &
Kelvinator
-
Organized trade partner meets and events such as viewing
Celebrity Cricket League and IPL 6 matches
·
Sales
achievements
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Increase in
target achievement of Sansui & Kelvinator from 41% in March to 82% of in
May
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Increase in sales
of LCD/LED TVs by 500%, Refrigerators by 130% and CRT by 125% from March to May
-
Increase in RTGS
mode in collections from 32% in March to 49% in May improving business hygiene
° Dy. Regional Manager, Corporate Strategy Group
(Apr’12 – Dec’12)
Member of President Office, implementing
strategy – deputed at Kolkata for East Region development
-
Standardized region
and branch level MIS dashboards and reviews
-
Prepared and
presented sales analysis, market pricing analysis to top management
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Launched and
managed Sales Schemes for the Durga Puja & Diwali festive season
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Planned and executed
ATL and BTL marketing campaigns during festive season
-
Launched radio campaigns
with Radio Mirchi and Red FM – strengthened LCD/LED positioning
-
Supported in
preparing business plan for new financial year 2013 (Jan-Dec)
Organization:
Mahindra Automotive Sector, Mumbai (Aug’06
– Feb’11) Months: 54
° Assistant Manager, OD & Change Management
(Aug’08 – Feb’11)
Core team member of ‘Project Ingenious’, a
strategic project for organizational transformation with focus on AutoPassion
and Customer Sensitivity
-
Launched first-of-its-kind
intranet website "Ingenious" with AutoPassion as focus element
-
Developed
‘AutoPassion as a Competency’ model for automotive business
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Designed &
developed 2 physical car games engaging 350+ employees across all plant
locations
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Trained 300+
R&D engineers on Customer Sensitivity through in-house developed workshops
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Worked with
product development teams for ideation in new projects
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Quizmaster and core
team member to launch “Mahindra Auto Quotient” (in association with NDTV India)
° Assistant Manager, Ingenious Drive & Business
Excellence (Sep’07
– Jul’08)
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Trained in
assessment for the CII-EXIM Bank Award for Business Excellence
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Submitted the
application for Golden Peacock National Quality Award 2008
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Sector
Coordinator for the annual MMEA (Mahindra Manufacturing Excellence Awards) 2008
and 2009
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Championed i4teams program covering over
11000 workmen & officers across 5 manufacturing plants
§ Developed
an Idea Management System for i4teams,
incorporating reward points management
§ Launched
the visibility branding program and institutionalized annual competitions of
ideas.
° Graduate Engineer Trainee, Mahindra Quality System
(Aug’06 – Aug’07)
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Released the
Version-1 of MQS Guideline for newly created Supplier Quality Assurance (SQA)
function to standardize the practices across all the 5 manufacturing plants
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Monitored &
ed periodic sector level PPM (parts per million) defects reports of SQA function
ed periodic sector level PPM (parts per million) defects reports of SQA function
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Designed the first
Dealership Audit Checklist to audit Mahindra dealerships
° Other
Assignments
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Deploying
“Mahindra Rise” – the corporate brand identity program in the sector, 2010-11
-
Project “Decision
Making Speed & Authority” within the Product Development and Materials
Management functions to prepare a ‘Chart of Authority’, 2009-10
-
Internal branding
and communications – handled annual communication events at plant locations.
EDUCATION
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Apr’11 – Mar’12 Global Masters in Business Administration | Major: Marketing
Management |
CGPA: 3.3/4
SP Jain
School of Global Management, Singapore – Dubai
Sep’02 – May’06 Bachelor of
Engineering | Major: Mechanical Engineering | Grade: Distinction
SVIT,
Vasad | Gujarat University, India
INTERNSHIP
/ PROJECTS
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Marketing
Strategy for Renault’s Light Commercial Vehicle portfolio in Dubai
Internship / Action Learning Project: Dec’11-Mar’12
-
Consulting
project with A W Rostamani – Renault. To form a strategy to create a strong
positioning for Renault in the light commercial vehicle (LCV) market in Dubai.
-
Outcome:
Identified the target customer segment and proposed the brand positioning.
AWR-Renault appreciated and accepted the proposal.
-
Awarded A+ for
the consulting assignment
Consumer
Behaviour towards Luxury Automobile Segment in Singapore
Applied Research Project: Jul’11-Sep’11
-
Objective: To
find out the most and the least important parameters that luxury car customers
consider while making the purchase decision
-
Outcome:
Luxury automobile consumer profiling, comparison of 3 luxury auto brands and recommendations
on why should they differentiate themselves
AWARDS
/ ACCOLADES / ACTIVITIES
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° Certifications:
MarkStrat Simulation (Jan 2012) and Blue Ocean Strategy Simulation (Nov 2011)
by STRATX
° Led
the Cultural Committee and Public Relations Committee of the batch at SP Jain
° Acquired
sound knowledge of MBTI and Belbin Team Roles instruments applications
° Create
movies. Our short movie – “MBA: Mad aBout
Ayesha” won top prize in an online movie hunt
° Like
to play Snooker, Badminton and good at performing arts – Acting, Music,
Dancing, Singing and Mimicry
PERSONAL
INFO
|
Date of Birth : April
5, 1990
Home Address : A/17, Sanjay Nagar,
GHCL Campus Ltd., Sutrapada, P.O. Box 963258, Gujarat | India
[Sharda Bharadva]
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