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SUSHMITA BORAH
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Sushmita
Borah
309,
2nd Floor, Pradeep Mohalla
(East Of Kailash), New Delhi-963258
Contact:
9871297419, 8860209043
Email-borah.sushmita@gmail.com
Seeking a challenging role in Sales and Marketing,
Corporate Communications/Marketing Communications with a growth oriented
organization.
Synopsis:
1
A
public relations professional with over 7 years of experience in the field of
Media Management, Corporate Reputation Management, Brand Reputation Management,
Content Writing and Crisis & Issues Management
2
Exposure
to various dimensions of Marketing Communications in sectors ranging across Information Technology,
Telecommunication, Lifestyle and non-profit
3
A
self-motivated team player with strong communication skills, team management
skills, computer skills, relationship management and problem solving skills
4
A
keen planner, strategist and implementer with demonstrated competence for
identifying prospective clientele, business development, designing and giving
presentations, corporate communications planning, image building and effective
media strategies for enhancing company awareness
Organizational exposure:
1. Currently working with Beetel Teletech Limited (A
Bharti Enterprise) from May 2011 as Manager-Corporate Communications
Responsibilities: Managing internal and external
communications for Beetel Teletech Limited
Achievement:
·
Spearheading
Beetel’s social media campaign, redesigning of the website and the Beetel
E-store, Conceptualising and developing internal newsletters and the in-house
magazine “Beetel Blitz”
·
Supporting
the CEO’s office through content writing and researches for speeches, contributory
articles, internal/external emails etc.
·
Successful
PR campaign around Beetel Mobiles, Beetel IT Peripherals & Enterprise
Solutions (Multi-city events and Beetel Dhamaal Contest across India)
·
Successful
PR campaign around Beetel Magiq range of tablets
2. Vox Public Relations from July 2010 to April 2011
as an Account Manager.
Responsible for account management of various clients- IBM, Freescale,
VM Ware and Business
Octane
• IBM
· Responsible
for formulating the India PR strategy in line with the global PR initiative.
· Researching
and writing contributory articles and developing/pitching story ideas.
· Freescale
·
Planning
and providing strategic direction to the account while ensuring implementation
of planned activities on ground.
• Business Octane
· Positioning the brand through a
comprehensive public relations campaign in India through standalone stories,
industry story participation, corporate and personal profiling etc.
3. Rediffusion-Y & R Public Relations from March
2008 to July 2010 as an Account Manager.
Responsible
for account management of various clients- Oracle, Airtel, HTC, Biocon, Affle,
EMC
and
Kohler.
• Oracle
· Responsible
for formulating the India PR strategy in line with the global PR initiative.
· Researching
and writing contributory articles.
· Managing
press events and channel meets across India
· Airtel
·
Designing
and executing the PR campaign by aligning it with the marketing activities
planned in Delhi & NCR.
·
Handling
crisis by neutralizing and stopping negative stories. (Driving Media influence
programme on behalf of Airtel Delhi & NCR circle)
• HTC
· Responsible
for formulating the India PR strategy.
· Positioning
the brand through a comprehensive public relations campaign in India.
• Affle
· Built SMS2.0 as a national brand in the Indian
media and amongst its target audience.
· Successfully launched SMS2.0 as the largest
mobile media in India.
• EMC Corporation
· Create
media awareness for the India Center of Excellence.
· Create
media opportunities for R&D initiatives from India contributing to global
products.
• Kohler
· Built and
increase media visibility for Kohler as a premier sanitary ware and kitchen
ware company amongst its target audience in India.
· Position
Kohler high-end products as innovation and style in the Indian media.
· Planning
and executing media relationship meetings and FAM trips.
4. Genesis Burson and Marsteller- July 2006 to March 2008 as an Associate
Responsible for the account management of
Vodafone.
Job Profile:
• Planning and Execution: Providing strategic
direction to the account while ensuring implementation of planned activities on
ground along with a team.
• Strategic
media relations - Conceptualized and initiated one-on-one meetings as a
relationship building process between client and media.
• Brand Management and Crisis communications – Implemented
campaigns around events to build positive perception on the brand. Have written
holding statements for breaking crisis situations and managed media queries on
the same
• Corporate
social responsibility – Have planned and implemented media engagements as per
the CSR campaigns of the client.
Growth path:
1
July
’06 to December’06 as a Junior Associate.
2
January’07
to March’08 as an Associate.
3
April’08
to October’09 as a Senior Account Executive.
4
October’09
to June ’10 as Account Manager
5
July
’10 to April ‘11 as Sr. Account Manager
6
May
’11 onwards as Manager-Corporate Communications (Present designation).
Key result
areas:
1
Have
conducted researches and surveys for and on behalf of several brands across
verticals.
2
Have
made public relations proposals, media plans and reviews for diverse brands.
3
Have
worked on press releases, contributory articles, company backgrounders,
bio-profiles, holding statements, etc. for diverse brands.
4
Have
initiated and created opportunities for news & feature stories, corporate
stories and articles in print, electronic and online media.
5
Have
organized events, conducted media training for spokespeople, handled crisis for
diverse brands.
6
Actively
involved in New Media.
Brands handled so far:
1
Beetel
2
IBM
3
Oracle
4
HTC
5
Vodafone
6
Airtel
7
Biocon
8
EMC
9
Freescale
10
British
Telecom (project)
11
Business
Octane
12
VM
Ware
13
Kohler
14
Somany
15
Affle(SMS2.0)
16
MCKS
Food for the Hungry Foundation
17
School
Choice Campaign
Some Campaigns:
• Planned and executed
media campaign around “School Choice Campaign” for Centre for Civil Society and
successfully derived the attention of National media.
• Planned and executed media campaign around
“Vodafone McLaren Mercedes Formula 1” showcase in India.
• Successfully launched Kohler modular
kitchens in India.
·
Successfully launched Beetel Mobiles, Beetel IT
Peripherals and Beetel Tablet in India
Academia:
1
Higher
Secondary from Cotton College (Guwahati, Assam) in 2003
2
B.A
(History) from Ramjas College (Delhi University) in 2006.
3
P.G
Diploma in Public relations and Marketing from YMCA (New Delhi) in 2007.
Other
Achievements / Qualifications:
1.
National
Merit Scholarship in XII standard
2.
Diploma
in computer applications.
3.
Trained
and accomplished musician, have several solo and group performances to his
credit across India
4.
Trained
Assamese folk song artist.
Personal Vitae:
Date of Birth- 31th January 1985
Language proficiency- English, Hindi, Assamese
Permanent address- Vill-Likhak gaon, PO-Pithakhowa, Dist-Sonitpur
(Assam), India
Pin-963258.
References:
Available on request
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