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Effectively managing area sales for 5 restaurant
outlets. Responsible for monthly outlet sales of 3 million INR. Accountable for overall P&L and business
profitability for the same
Brand Management
Responsible for overall P&L and business
profitability for 5 restaurant outlets
Successfully
met area sales for 5 stores while taking two unprofitable stores to the state
of profitability
Responsible for consulting client, deliver
business requirements, attain goals and objectives within timelines
Augmented already existing system to an effective
version
MBA
(Marketing) from S P Jain School of Global Management in 2012 with 3.26 CGPA
Blue Ocean Certified Professional by Stratx
Simulations
Action
Learning Project (ALP) with Happy Marketer: Execute & optimize Facebook
campaigns for key clientele and also ALP for Entry & Corporate Strategy
Development for Agility Research & Strategy, Singapore
Date of Birth : 15th September, 1990
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VIKASH VASHISHTH
Flat No 309, 2nd Floor, Sri Sai
Ram Kalyan Kelsey Apartments, 21st Cross, 17th Main,
Ejipura, Bangalore – 963258
Seeking a challenging assignment in the field of Sales
and Marketing
Synopsis
A value
driven and seasoned MBA (Marketing)
Professional offering 3.5 years
of experience summed up with
around 6 months of experience in Brand &
Sales Management and 3 years of
Consulting experience with multinational IT companies such as IBM and Oracle
Financial Services Software Limited; currently associated with Spring Leaf Retail Private Limited,
Bangalore, India as Brand Manager – Trainee
Effectively managing area sales for 5 restaurant
outlets. Responsible for monthly outlet sales of 3 million INR. Accountable for overall P&L and business
profitability for the same
Conceptualized and executed the corporate sales
project. Generated monthly revenue of 0.5 million INR
Effectively managing all facets of marketing functions
for long-term sustainable results and top line impact
Expertise in developing and implementing Branding Strategies, measuring and
interpreting Brand performance
Proficient in developing & streamlining
systems with proven ability to enhance operational effectiveness and meet
operational goals within the cost, time & quality parameters
Four months of International exposure with Happy
Marketer on Agility Research and Strategy, Singapore
Core
Competencies
Brand Management
Sales & Marketing Management
P&L tracking and Business
Profitability
Project & Product Management
BTL Campaigns
Corporate Sales
Market Research & Analysis
Customer Relationship Management
Customer Service
Digital Marketing
Professional
Experience
Organization: Spring Leaf Retail Private Limited, Bangalore,
India (Since Jan’13)
Brand Manager – Trainee
Key deliverables:
Responsible for overall P&L and business
profitability for 5 restaurant outlets
Accountable for developing sales forecasts and
defining allocation of sales targets
Effective planning of staff, logistics and
implementation of promotions & new product launches
Accountable
for strategizing and implementing restaurant’s overall branding efforts
Spearheading
the rebranding project of the restaurant brand “Mast Kalandar”
Leading the
corporate sales campaign for the restaurant.
Leading
digital marketing team in managing brand’s Facebook fan page, email marketing, twitter,
blogs, forums and review sites
Actively
involved in retail merchandising project aimed at increasing revenues. Meet
merchandising objectives to create brand awareness at customer end
Accountable
for implementing loyalty card campaign for the brand
Successful in
conceptualizing and organizing marketing campaigns like food tasting sessions
& cookery classes
Developed and
maintained good rapport with all vendors in order to drive marketing activities
effectively
Implementing
technology centric ‘Tablet Feedback’ forms with cloud analytical services in
collaboration with Ipsator Analytics Private Ltd
Selected
Accomplishments:
Successfully
met area sales for 5 stores while taking two unprofitable stores to the state
of profitability
Conceptualized,
designed and executed the corporate sales program. Proficiently acquired new customers, increased average bill value by
200% and increased revenue by 10% in selected stores
Successfully managed the whole rebranding project
which included consumer profiling, market research, changing the brand
elements, improving delivery & service time, improving aesthetics of the
store, identifying differentiation points, carving out the brand strategy and
laying out the execution plan to the very detail
Successfully implemented online and mobile
business channels for Mast Kalandar via portals such as Foodpanda, Tastykhana,
Justeat.in, Justdial and increased revenues by 5%
Increased fan base by 400% in 2 months, by
improving brand identity through Facebook
Conceptualized & implemented Loyalty Card
Program engaging 5000 customers in 2 months of its operations
Instrumental in doing market research through A2Z
research with an objective of enhancing brand identity
Conceptualized, strategized and executed
promotions such as Holi Special & Chef’s Special Menu to boost sales in
order to meet top line targets
Successfully launched spot radio to enhance
in-store customer experience in collaboration with Radiowallah
Previous
Experience
Organization: IBM India Private Limited, Pune/Bangalore, India (Apr’09 – Oct’11)
Senior Associate Consultant
Key
deliverables:
Responsible for consulting client, deliver
business requirements, attain goals and objectives within timelines
Accountable for key decisions related to service
line specific systems and operations of delivery team & clients
Provided consultancy services to the clients on
business operations; identifying areas of concern, taking corrective/
preventing actions and suggesting viable solutions
Successfully conceptualized and executed test
management plans and cases for manual and automated testing and achieved
desired targets
Detect & resolve issues pertaining to
critical business, technical and operational concerns
Mentored interns and led the team to successful
delivery of an automated testing framework to execute thousands of test cases
to ensure robustness and reliability of the system during various testing
phases
Established professional relationships with
client and peer group
Organization:
Oracle Financial Services Software Limited,
Mumbai, India (Aug’08 – Mar’09)
Business
Trainee
Key
deliverables:
Augmented already existing system to an effective
version
Maintained track of market trends and competitive
movements
Took part in the project’s Sanity Testing &
Regression Testing
Topped the batch of 48 trainees in the foundation
program in finance
Academics
MBA
(Marketing) from S P Jain School of Global Management in 2012 with 3.26 CGPA
B.Tech.
(Computer Science) from Guru Gobind Singh Indraprastha University
in 2008 with 83.68%
Certifications/Trainings/
Seminars
Blue Ocean Certified Professional by Stratx
Simulations
Attended Google Adwords Workshop by Happy
Marketer, Singapore
Six Sigma White Belt Certification by IBM India
Private Limited
Workshop on Growing luxury brands in recessionary
economy’ by Prof. Kent Moroe, University of Richmond
Attended seminar on Social Media efforts in
Automobile Industry by Lito German, Marketing Director, BMW
Seminar on Marketing research in application by
Kapil Dixit, Regional Brand Manager, Baskin Robins, UAE
Role of Leadership in an organization by Mac
Mclelland Jr, CEO, Center House Limited, Dubai
Information Technology Infrastructure Library by
IBM India Private Limited
Attended Seven Habits of Highly Effective People
workshop by IBM India Private Limited
Scholastic
Projects
Action
Learning Project (ALP) with Happy Marketer: Execute & optimize Facebook
campaigns for key clientele and also ALP for Entry & Corporate Strategy
Development for Agility Research & Strategy, Singapore
Action
Research Project (ARP): Mobile Marketing Trends in Dubai (Market Research for restaurant
industry)
Speedy Store,
an entrepreneurship project conducted to experience brand management
Personal
Specifics
Date of Birth : 15th September, 1990
Languages
Known : English, Hindi & Mandarin
(Basics)
Permanent
Address : CC-113 B, Shalimar Bagh, Delhi – 963258, India
References : Will be pleased to furnish upon
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