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Prateema Kamat
+91 9876543210
prateema@gmail.com
Current
Address: Pernem, Goa
Career
Objective: Constantly
thrive to keep track of brands, products, competition, categories &
consumer behavior to explore valuable ideas, deliver profitable results and evolve
constantly as a person & professional. Urge to learn, contribute and grow.
Work Experience:
Client:
Microsoft
Project:
Database Market Dynamics H1 FY12
•Carried out secondary research, sourcing data from
various means, data mining
•Primary data by interacting with CXO & VPs of
various IT companies, Vendors & Partners across India
•Keeping track on events & happenings on daily
basis in IT industry in different media
•Constant interaction with team members, senior
consultant about project implementation, data collection, data validation
•Tracking, analyzing strategies of competitor so as
to provide right recommendation
•Analysis, Collation and Interpretation of data for
the final presentation
Clients:
Quest Informatics, BOB E-procure, ProCare
Project:
Branding, Marketing collaterals, Social Media
•Involved in the process of brand mapping/audit
•Suggestion on new brand positioning, revamping
brand
•Social media tracking, content development, posting
article, case study writing
•Helped and suggested client in designing
collaterals for Corporate Exhibition for its stall design and other
deliverables.
Religare
Securities, Goa
(Sept 2007 - April 2008)
As a Relationship Manager, I handled the entire Operations;
Mapusa Goa branch and was responsible for Sales and Marketing of multiple
insurance products of various private insurance companies.
ICICI
Bank, Sawantwadi
(Aug 2008 - June 2009)
My role as a Team leader involved multiple
challenges one of which include generating business for the bank by
indentifying prospective clients by conducting various below the line
activities.
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Prateema Kamat
+91 9876543210
prateema@gmail.com
Current
Address: Pernem, Goa
Career
Objective: Constantly
thrive to keep track of brands, products, competition, categories &
consumer behavior to explore valuable ideas, deliver profitable results and evolve
constantly as a person & professional. Urge to learn, contribute and grow.
Work Experience:
Assistant Consultant- Strategy & Marketing
(April 2012 to March 2013) 1 year
Duties
& Responsibilities:
Contribute to strategy & marketing assignments
including:
·
Corporate
Branding, Social Media, Communication plan, Content development
·
Business
transformation, Growth Strategies, Sales transformation
·
Market
intelligence and data analysis
·
Support
senior consultants in project management
·
Client
Servicing
Client:
Microsoft
Project:
Database Market Dynamics H1 FY12
•Carried out secondary research, sourcing data from
various means, data mining
•Primary data by interacting with CXO & VPs of
various IT companies, Vendors & Partners across India
•Keeping track on events & happenings on daily
basis in IT industry in different media
•Constant interaction with team members, senior
consultant about project implementation, data collection, data validation
•Tracking, analyzing strategies of competitor so as
to provide right recommendation
•Analysis, Collation and Interpretation of data for
the final presentation
Clients:
Quest Informatics, BOB E-procure, ProCare
Project:
Branding, Marketing collaterals, Social Media
•Involved in the process of brand mapping/audit
•Suggestion on new brand positioning, revamping
brand
•Social media tracking, content development, posting
article, case study writing
•Helped and suggested client in designing
collaterals for Corporate Exhibition for its stall design and other
deliverables.
Religare
Securities, Goa
(Sept 2007 - April 2008)
As a Relationship Manager, I handled the entire Operations;
Mapusa Goa branch and was responsible for Sales and Marketing of multiple
insurance products of various private insurance companies.
ICICI
Bank, Sawantwadi
(Aug 2008 - June 2009)
My role as a Team leader involved multiple
challenges one of which include generating business for the bank by
indentifying prospective clients by conducting various below the line
activities.
Academics:
PGDM (Media & Entertainment)
Jain University Bangalore,
Autonomous 2010-2012
BBA (Marketing)
K.L.E College, Belgaum Karnataka University 2004-2007
Industry
Internship:
STAR Majha/ABP News- Ad
sales (Jan-Feb
2012)
Job
Description:
• Meeting and building rapport with untapped
advertising and media agencies
• Follow up and updating about programs and
events to the agencies
• Making sales call for FCT and non FCT on a daily
basis
• Keeping track of different media vehicles and
their clients. Pitch them to convert those clients as New Business Developments
for our channel
Achievement:
• Assisted to Pitch and brought on board Vista
Core real estate and Mahabrungaraj Oil as the associate sponsors for the
special property Kaul Marathi Manacha, a program related to opinion poll of
election. Each deal worth Rs.6 lakh.
Radio Mirchi, Goa
-Programming & Activations (June-July 2011)
Project
Title: Programming effectiveness of Radio Mirchi
Project
Description:
• Detailed Analysis of Programming of the
station through intense market research
• Scripting and ideation for the radio contests
and properties
• Conceptualized, Planned and Executed various
brand activations for the station across Goa
World
Environment Day commemoration Drawing competition and Photography competition
Mirchi
College Fest and DJ competition
Achievement:
• My research findings and recommendations were
appreciated and implemented in the programming which enhanced listenership of
the station
Live
Projects undertaken:
• Conceptualizing,
planning and execution of Product launch of Lenovo Ultra series laptop in
Bangalore
• BTL activities
and launch event of Tata Indicom in Belgaum, Karnataka
• Market
research for AC Nielson in various districts of Karnataka
Volunteered for survey
to find STD and HIV diagnosed patients in different remote places of Karnataka
Collation and interpretation
of data
Awards & Achievements:
• Secured second prize in
Brand promotion and Cultural event at Carpie Diem, national level management
fest organized by Mount Carmel college, Bangalore
• Second prize in marketing
event in Nirvikalp national level management fest, Bhartesh College, Belgaum
• First prize in marketing
event and second in quiz in intra college fest
• Awarded Man of the Series
and Best Batsman in inter college and district level cricket tournaments
Extracurricular activities & interests:
•Passionate about media and strategic marketing
•Participation in social causes and cultural events
•Hobbies include listening to music and playing cricket
Languages Known:
English, Hindi, Marathi, Konkani and Kannada
Date of Birth:
15 November 1987
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